Kumashure: Kusangana neBrand iri Kukura
Muna Mbudzi 2023, pamusangano wekutengeserana wakaita ruzha muSaudi Arabia, timu yeMaiBaoPak (MBP) yakasangana naMohammed, muvambi pamwe chete uye muridzi weimwe yemakambani makuru ekugocha kofi nemakafe munyika.
Kambani iyi yaikura nekukurumidza, ichitevedzera tsika dzekofi dzakasarudzika dzakapararira kuMiddle East mumakore achangopfuura. Nemakambani akawanda ekutengesa kofi muKingdom uye zvirongwa zvikuru zvekukura, kambani iyi yaida kurongedza zvinhu zvinoenderana nechimiro chekambani yayo uye zvinodiwa pakushanda kwayo.
Asi pasinei nekubudirira kwayo mubhizinesi rekofi, kambani iyi yakatarisana nematambudziko aizivikanwa: vatengesi vakaparadzana, mhando yezvigadzirwa isingachinji, uye nguva yekutenga inotora nguva. Mapakeji ayo mazhinji aibva kuvatengesi vakawanda muChina, uye chikamu chidiki chaibva kuvatengesi vemuno. Kutarisira zvikamu zvakawanda zvekofi kwakaderedza mari yekushandisa uye kwakaderedza kukura.
Dambudziko: Kuoma Kwazvo, Mari, uye Zvinonetsa
Patakatanga kugara pasi naMohammed nechikwata chake, matambudziko matatu akakurumidza kubuda:
1. Vatengesi vakawandisa, manejimendi akawandisa.
Kambani iyi yaishanda nevatengesi vakasiyana-siyana vemakapu epepa, makapu epurasitiki, mabhokisi ekutakura zvinhu, mabhegi epepa, nezvimwe zvinhu zvakasiyana-siyana zvekurongedza. Odha yega yega yaida hurukuro dzakasiyana, kuongororwa kwemhando, uye gadziriro dzekutumira. Kutenga kwacho kwaitora nguva yakareba zvisina kufanira, kuchidhonza nguva inokosha uye kutarisisa kubva pakukura kwekambani iyi.
2. Mitengo yakakwira uye mhando isina kuenzana.
Kunyangwe paine kuedza kwekutarisira vatengesi vega vega, mitengo yese yakaramba yakakwira. Mitemo yekudzora mhando yezvigadzirwa yakasiyana kubva kune mumwe mutengesi kuenda kune mumwe. Mugumisiro wacho waive wekuti zvigadzirwa hazvina kuenzana, dzimwe nguva kunyunyuta kwevatengi, uye kusava nechivimbo mukuvimbika kwezvigadzirwa.
3. Nyaya dzekuvimba nevatengesi vekuChina.
Zvimwe zvakaitika kare zvakaita kuti kambani iyi isagutsikane. Vamwe vatengesi havana kupindura zvakanaka zvichemo zvemhando yepamusoro uye zvikumbiro zvebasa. Mohammed akabvuma pachena kuti aizeza kuramba achitsvaga zvinhu kubva kuChina uye aitofunga nezvekuchinja maodha kuenda kune vatengesi vemuno.
Pane imwe nguva panguva yekukurukurirana, Mohammed akakotama patafura ndokutiudza pachena kuti:"Tinogona kungoenderera mberi nevatengesi vemunharaunda panzvimbo pezvo."
Mhinduro yeMBP: Kuvaka Kuvimba uye Kuunza Kujeka
Taiziva kuti kuti tisazeze kuita chivimbo, MBP yaifanira kuita zvinopfuura kungotaura mutengo chete.
1. Kubatanidza kubatanidzwa kwepamhepo nekunze kweinternet.
Kubva pakutanga kwatakaita, takapedza nguva mumisangano yepamhepo uye kushanya kwedu. Izvi zvakapa Mohammed nechikwata chake mufananidzo wakajeka wekuti taiva vanaani, mashandiro edu, uye mitemo yataitevedzera. Kujeka uye kugona kushandiswa kwakava hwaro hwekuvimbana.
2. Kupa mhinduro chaiyo yekurongedza zvinhu kamwe chete.
Pane kumanikidza mutengi kuti asanganise vatengesi vakawanda, MBP yakagadzira mhinduro yekutenga yakagadzirwa, yose-in-one. Tichishandisa ruzivo rwedu rwekare nemakambani emakofi nemabhakeri, takaratidza gwara rinofukidza nhanho yega yega: quotation, kubatanidzwa mukugadzira, prototyping, uye kugadzirwa kwakawanda. Nemutengesi mumwe chete achitarisira zvese pasi pehurongwa hwemhando imwe chete, kambani iyi inogona kuchengetedza nguva, kuderedza njodzi, uye kuderedza mari pasina kukanganisa mhando.
3. Kuenzanisa hunhu uye mutengo nekujeka.
Takagadzirisa dambudziko rechipiri rekambani iyi zvakananga. Chikumbiro cheMBP chakatsanangura mitengo yakajeka pasina muripo wakavanzika. Takapawo mafomati ekuenzanisa emhando yekuona kuitira kuti mutengi agone kuona kutengeserana pakati pezvinhu zvakasiyana, kupedzisa, uye mitengo. Chinonyanya kukosha, timu yedu yeQC yakabvumirana nemutengi pamatanho akadzama usati watombotanga kugadzira. Kurongeka uku kwakaenderera mberi nedanho rega rega reodha, zvichiita kuti kurongedza kwekupedzisira kuenderane nezvaitarisirwa.
Kuchinja kwemamiriro ezvinhu kwaive pachena. Zvakatanga nekusava nechokwadi zvakachinja zvishoma nezvishoma zvikava kugadzirisa matambudziko zvine simba.
Nei Mutengi Akasarudza MBP
Mushure memavhiki ekukurukurirana nekuongorora, timu yaMohammed yakaita sarudzo yekuenderera mberi neMBP. Zvikonzero zvavo zvakafanana nezvakaonekwa nevakawanda vevatinoshanda navo kwenguva refu sekubatsira:
1. Unyanzvi hwakaratidzwa mukupakira chikafu.
Makore eruzivo rweMBP mukupakira zvinhu zvakasiyana-siyana, kunyanya kuma cafe nema bhekari, akavimbisa mutengi kuti tinogona kugadzirisa kuomarara uye kukura zvinobudirira.
2. Midzi yakadzika mumusika weMiddle East.
Nekuti MBP yagara ichiisa mari mukuvaka hukama uye kushandira mabrandi muSaudi Arabia yese, taigona kuratidza zvidzidzo zvinooneka uye humbowo. Mamwe mabrandi emuno akatsigira kuvimbika kwedu, izvo zvakapesvedzera zvakanyanya chisarudzo chaMohammed.
3. Kuchinjika uye kujeka.
Kunyangwe mutengi paakabvunza nezvemitengo yedu yekutora sampuli kana kuenzanisa mitengo yedu nevamwe, takateerera, takatsanangura, uye takagadzirisa. Kuvhurika ikoko kwakavaka kuvimbana. Sezvakataurwa naMohammed gare gare:"Tinotenda kuti kushandira pamwe uku ndiko kutanga kwekudyidzana kwenguva refu—hapana mubvunzo nezvazvo."
Mhedzisiro: Kuchengetedza Nguva, Kuwana Kuvimbwa, Kuvaka Kukura
Kushanda pamwe chete uku kwakanzwika pakarepo:
1. Kutenga zvinhu kupfupi, mutoro wekutarisira wakaderera.
Nemutengesi mumwe chete akarongeka, mutengi akaderedza nguva yekutenga uye akasunungura mari yekushandisa mukati make. Chikwata chaigona kutamisa pfungwa dzavo kubva pakutsvaga vatengesi kuenda pakuwedzera mhando yezvigadzirwa.
2. Mhinduro dzakanaka dzechikwata.
Kurongedza kutsva kwacho kwakanga kusiri kungoshanda zvakanaka chete—kwaifarirwa. Maha, maneja wekushanda kwekambani iyi, akatsanangura zviri nani:"Tinofarirawo zvinhu zvese zvekurongedza!"
3. Hwaro hwekushandira pamwe kwenguva refu.
Kudyidzana uku kwakakura nekukurumidza kupfuura odha imwe chete. Mukati memwedzi mishoma, mutengi akanga ava mumwe wemaakaundi matatu epamusoro eMBP muSaudi Arabia nehuwandu hweodha. Iye zvino tiri kushanda nechikwata chaMohammed pachibvumirano chegore negore chekushandira pamwe—humbowo hwekuti kusava nechokwadi kwekutanga kwachinja kuva chivimbo chenguva refu.
Kutarisa Mberi
Kune MBP, nyaya iyi inopfuura kungopedzisa chibvumirano. Inoratidza kukosha kwekuteerera nokungwarira, kugadzirisa kusava nechokwadi pachena, uye kupa mhinduro dzinonyatsoenderana nezvinodiwa nemutengi.
Nekushandura kutenga kwakakamurwa kuita mhinduro iri nyore, MBP haina kungoderedza mitengo nekuoma kwemitengo chete asiwo yakasimbisa kuvimba kwemutengi pakutsvaga kubva kuChina zvakare. Uye kuna Mohammed nekambani yake, kubatana uku kunoreva nguva yakawanda yekutarisa pane zvavanonyatsoita: kugadzira kofi yakanaka uye kukura tsika yavo yekofi muSaudi Arabia yese.
Uri kambani yezvekudya iri kutsvaga kurerutsa kutenga kwako, kuderedza mitengo, uye kuona kuti mhando yacho inogara iri yemhando yepamusoro—pasina matambudziko ekutarisira vatengesi vakawanda here?
MaiBaoPak inyanzvi mukugadzira nzira dzekugadzirisa zvinhu zvakasiyana-siyana mumakofi, maresitorendi, uye maresitorendi ezvekudya kuMiddle East nekune dzimwe nzvimbo.
Nguva yekutumira: Gunyana-22-2025